LandSel Growth ServicesSocial has always worked for you. This plan turns it back on with a campaign built on the VA work you've already done, and follow-up that keeps running when spring gets busy.
Prepared for Kara Pleasant · November 2026
It went from, like, feast to famine.
My biggest thing is putting together that plan moving forward.
Close to half of last year's closings came from social in some way. One lead from 2022 closed three weeks ago. You don't need convincing. You need it switched back on.
You took the course, built a VA plan of action for your website, and have closed a good number of VA loans. The campaign puts that work in front of the veterans who need it.
Last spring you got too busy to work the leads, so the ads stopped. This time the follow-up runs for you, in the CRM you already like.
Plenty of veterans in Southwest Florida could buy with their VA benefit and never do, because of a few myths. The ad leads with your guide to those myths, and every lead lands with you the moment it comes in.
Many veterans in Southwest Florida never use the home loan benefit they earned. Most eligible buyers can put $0 down, with no monthly mortgage insurance. Get my free VA buyer guide: the myths that stop veterans from buying, and what's actually true.
For veterans and military familiesKara Pleasant, Weichert, Realtors – Agency ONE · Equal Housing Opportunity · Not affiliated with the U.S. Department of Veterans Affairs
Sample ad for illustration. Kelly is preparing ad options for you. Final copy, photos and disclosures are approved by you before anything runs.
A snapshot of recent LandSel Growth Services campaigns for agents and loan officers. Client names are left off.
Specific audiences, like veteran buyers, beat broad buyer ads.
Ad platform data pulled October 28, 2026, lifetime of each campaign. The 553 leads and $24.74 average include all 19 campaigns in this snapshot. Past results are not a forecast. Your cost per lead depends on your market, offer and season, and we report your real numbers every month.
The same done-for-you CRM marketing we run for LandSel. You keep the CRM you like. We do the work inside it.
Your second niche, and a seller campaign. When a marriage ends, the house is often the biggest decision left.
Campaign two needs a place to land that feels private and calm. We built you a sample so you can see it, not imagine it. We build it at no charge, then host and update it for $97 a month.
A sample built for this proposal. Not live.
A site for Southwest Florida homeowners going through a divorce, with plain answers and a quiet way to reach you.
$0 to build. $97 a month for hosting, updates and changes, on your own domain. Open the sample site on your phone and try the calculator.
The hottest leads sit at the top, with each person's answers. Tap once to call or text. You already call the moment a lead comes in. This makes that faster.
Shown with sample data.
The VA campaign and your follow-up, together. The ads bring the leads in, and the follow-up makes sure none of them go cold. We never take a cut of ad spend, which is why $10 a day is enough.
| Recommended start | Monthly |
|---|---|
| VA buyer campaignAd creative, qualifying form, text verification, BoldTrail sync, lead board, monthly report | $279/mo |
| Follow-up, run in BoldTrailDatabase cleanup and tagging, lead texts, six-week email batches, monthly report | $297/mo |
| Ad budgetAbout $10 a day, paid by you straight to Meta, never marked up | About $300/mo |
| To startPlus your ad budget | $576/mo |
Already yours from LandSel: flyers, brochures, open house and social graphics, usually by the next day, plus farm and mailing lists. Requests go through Cathy.
We'll go through it on Monday. Questions before then, reply anytime.